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About us

Tradition is not the worship of ashes, but the preservation of fire.

Gustav Mahler

The Biscioni Jewelry was born in 1871 on Ponte Vecchio, an iconic place for the city of Florence and for tourists who visit it or return several times.

The Biscioni family has always distinguished itself in goldsmith production for its excellent skills and knowledge of Florentine craftsmanship.

Over the years, Biscioni strived to keep the tradition alive, never ceasing to learn new technical processes and experiment with raw materials. Moreover, a century of relationships with reliable suppliers guarantees the products' consistent quality.

Giuditta Biscioni loves to design and craft jewels in the workshop as much as taking care of her customers in the shop. She loves to advise them and, at the same time, finds constant inspiration from their personalization requests. In addition, she's a vital representative of the Ponte Vecchio Association, promoting this historical landmark and working to preserve its heritage.

Customer care

We love to welcome our customers by telling them tales and stories from Florence, our Family, and our job while choosing together the jewel that represents the dream they want to share with those they love.

The passion for detail

The jewel will be made only when the customer is satisfied with the customization offered. Find out how our clients participate in each phase of the jewelry design.

Love for tradition

Discover how the Florentine artisan techniques passed down by the Biscioni family helps you relive the history of Florence in your hands.