Tradition is not the worship of ashes, but the preservation of fire.
The Biscioni Jewelry was born in 1871 on Ponte Vecchio, an iconic place for the city of Florence and for tourists who visit it or return several times.
The Biscioni family has always distinguished itself in goldsmith production for its excellent skills and knowledge of Florentine craftsmanship.
Over the years, Biscioni strived to keep the tradition alive, never ceasing to learn new technical processes and experiment with raw materials. Moreover, a century of relationships with reliable suppliers guarantees the products' consistent quality.
Giuditta Biscioni loves to design and craft jewels in the workshop as much as taking care of her customers in the shop. She loves to advise them and, at the same time, finds constant inspiration from their personalization requests. In addition, she's a vital representative of the Ponte Vecchio Association, promoting this historical landmark and working to preserve its heritage.