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The Biscioni family

Every family has a secret, and the secret is that it's not like other families.

Alan Bennett

The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.

The old number 10 of Ponte Vecchio, now 38 red, is occupied by the G. Biscioni Jewelry.

Giuseppe Biscioni, the current owner's great-grandfather, had bought the shop and started the business. Since then, except for a brief period during the war, the shop has always been open, and there has always been a Biscioni behind the counter.

After Giuseppe, his son Gino left the business to Giancarlo. Today Giuditta, his daughter, runs the shop, chooses the stones, and greets the customers.

Four generations of men and women from this shop overlooking a corner of Paradise have welcomed customers worldwide to make their small and big dreams come true.


Starting from a hand-drawn model, Biscioni Gioielli works on its creations being faithful to the history and technique of Florentine craftsmanship.

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Floral style ring

This beautiful ring is a unique piece from a private workshop collection. It's made of yellow gold and lapis lazuli, and features a special carving on the side that highlights the stone's natural beauty. The ring was made by a well-known goldsmith from Florence, whose school was famous for making outstanding and one-of-a-kind jewelry.

Band Ring

Ring in white and yellow gold made entirely by hand by the artisans of the Biscioni Gioielli workshop according to the Florentine tradition.
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