Love for tradition
A real tradition is not the relic of a past that is irretrievably gone; it is a living force that animates and informs the present.
"You have to decide if you want to stay behind a counter or a stall," said Gino to his niece, suggesting that jewelry requires proper study and specialization.
Biscioni Gioielli makes tradition the fulcrum of its activities.
The Florentine jewelry tradition asks for many processes to be carried out entirely by hand. Only with rigorous handmade crafting does the object maintain its lightness and harmony, which a machine-made process cannot achieve.
From the Renaissance to today, the Florentine goldsmith tradition has created an uninterrupted flow of unique treasures that have told the story of a city through time. Looking at the historic buildings and the residences of the patrons, Biscioni crafts jewels that recall the florentine façade rustication and are still entirely made by hand today.
The Biscioni family is part of the Florentine craftsmanship of jewelry, which, since 1871, has contributed to creating the reputation of the Golden Bridge, for which Ponte Vecchio is famous all over the world.
Since 1871
The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.
