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Logo di Biscioni Gioielli

A brand logo for Ponte Vecchio

Some places mark moments in life destined to last forever. Ponte Vecchio is one of them.

We at Biscioni Gioielli are lucky enough to work in this corner of Paradise; we see in the faces of people who stop, take a picture, and marvel at the vista, saying, "I was here, I lived this moment that I will never forget." And even the Florentines most distracted by a thousand thoughts, incessantly talking about football or politics, cannot remain insensitive when looking up at this historical masterpiece. And here they remember what it is to belong to this magnificent city.

Ponte Vecchio has been the gold route for many centuries and today boasts an Association that brings together all the goldsmiths, jewelers, and silversmiths who work on Ponte Vecchio and who care about the tourist and cultural promotion of this enchanting place.

The Association proposes a Competition to find a Logo for Ponte Vecchio so that it is easily recognizable and identifiable. The contest is open to all and ends on October 31st.

There isn't much time, so join in!

You can also find the initiative on our Facebook page; let us know if you will participate!

Since 1871

The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.

The Workshop

In a market-oriented foreign production, Biscioni Gioielli still crafts its jewels in its artisan workshop on Ponte Vecchio, faithful to its Italian excellence roots.


Jewels are the opportunity to hold a dream in your hands, wear it, and recognize it in the admiring gaze of those who see it—a hidden yet full of meanings treasure.