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June 24th: St. John Feast Day

The feast of St. John the Baptist, patron saint of Florence, has ancient origins, but we have begun to celebrate it every year since the 11th century. As an example of virtue and righteousness, St. John was depicted on the florin, the Florentine coin, just as a warning for traders to behave honestly. "San Giovanni 'un vòle inganni" ["St. John doesn't condone deceits"] has been said ever since.

Celebrated on the summer solstice, it is always commemorated through "light" rites. For example, in Florence, there was the historical procession of candles, which was then moved on the occasion of the Easter celebrations. In the evening, the traditional "fochi" [fireworks] take place, which, even today, are visible from different points of our beautiful city.

On the night of St. John, the city of Florence stops and holds its breath until the fireworks are over. The Lungarno is primarily populated by Florentine and non-Florentine people, young and old, who look up, waiting for the yearly magic to come back.

We will be there again this year; see you at Ponte Vecchio.

Since 1871

The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.

The Workshop

In a market-oriented foreign production, Biscioni Gioielli still crafts its jewels in its artisan workshop on Ponte Vecchio, faithful to its Italian excellence roots.


Jewels are the opportunity to hold a dream in your hands, wear it, and recognize it in the admiring gaze of those who see it—a hidden yet full of meanings treasure.