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Some thoughts for Valentine's Day

I am walking through Florence this morning. It's sunny. The light illuminates it, and it seems to stroll through time in the streets of the historic center. While I walk across Ponte Vecchio, I'm thinking how much I am honored to be able to work here, every day, to see this ever-changing and everlasting spectacle.

Today is a particular celebration, some say commercial, yet it manages to touch the chords of our being.

We are structurally made to love, to express this set of feelings that become small and big things. A sweet, a cake, a card, a small gift, even if only symbolic, for the people next to us. I reflect on the day that awaits me; I know that I will meet men and women who wish, through what I realize, to express something of themselves that lasts over time, just like that feeling. And basically, I expect the same thing.

I'm in front of the door. It's time to enter.

Happy Valentine's Day to all.

Since 1871

The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.

The Workshop

In a market-oriented foreign production, Biscioni Gioielli still crafts its jewels in its artisan workshop on Ponte Vecchio, faithful to its Italian excellence roots.


Jewels are the opportunity to hold a dream in your hands, wear it, and recognize it in the admiring gaze of those who see it—a hidden yet full of meanings treasure.