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The stone of the July: Ruby Summer

The true colour of life is the colour of the body, the colour of the covered red, the implicit and not explicit red of the living heart and the pulses.

Alice Christiana Meynell

The true color of July is ruby ​​red. Belonging to the corundum family, ruby ​​owes its characteristic color to the presence of traces of chromium.

The intensity and hue of red vary depending on where they are extracted: the intense red is of the Burmese ruby, the brown-red of Thailand, and the purplish of Sri Lanka.

With sapphire, emerald, and diamond, ruby ​​is one of the Magnificent Four precious gems. Its hardness and its splendor marked its fortune.

For its preciousness and undeniable charm, the ruby ​​has always been one of the favorite stones of the divas; Elizabeth Taylor, Jacqueline Kennedy, and Marlene Dietrich requested and wore wonderful creations which were subsequently auctioned.

Ruby, linked to the first chakra, has always been associated with courage, the domination of passion, and sensuality. It is, and always will be, a stone that fascinates and seduces.

Since 1871

The history of Biscioni Gioielli started in 1871, and it's a tale about tradition and craftsmanship, intertwined to form a design whose contours are the same as the Florence skyline.

The Workshop

In a market-oriented foreign production, Biscioni Gioielli still crafts its jewels in its artisan workshop on Ponte Vecchio, faithful to its Italian excellence roots.


Jewels are the opportunity to hold a dream in your hands, wear it, and recognize it in the admiring gaze of those who see it—a hidden yet full of meanings treasure.